The Environment As A Single Entity - 1390 Words

The environment was defined by Duncan (1972) as the relevant physical and social factors outside the boundary of an organization that are taken into consideration during organizational decision- making. Initial research treated the environment as a single entity. 1 Recent studies have decomposed the environment into sectors, each of which may have distinct influence on policy-making and organizational actions. 2 In today’s new business economy, starting a bookshop business, will require much more than hope, traditional thinking and planning, when it comes to addressing the opportunities, ongoing challenges, and uncertainties of business ownership and operations. It will require a commitment shift towards higher performance expectations,†¦show more content†¦5 Using this 21st century viewpoint and perspective, this essay will examine how the major business elements of an organisations general environment, consisting of economic, sociocultural, political-legal, technological and natural environment conditions, can influence the bookshops business aspirations, operations and activities. We will begin by taking a look at our bookshop and how it is placed as a business, in the context of today’s new economy and then look at each of the elements individually. Technological conditions Bookshops have traditionally provided information and media content to people, through books, journals, magazines and other printed media, and in today’s rapidly evolving economy, that same information and media content, can now be streamed across the internet, digitally shared and downloaded at speed, at any time, from anywhere in the world, across multiple media channels and devices. ‘Developments in information and communication technology ICT are providing new solutions in different fields of society. The conditions for the media sector are changing and ICT is part of the reason for this. Traditional ways of providing and consuming media content are being